Story

Inspired by trends and qualities unique to beloved cities around the world, each travel-themed Olsenboye collection offers stylish options that allow customers to express themselves and celebrate their journey through life with fashion.  The mix and match collection offers clothing and accessories: denim, dresses, skirts, shorts, jackets, handbags, and shoes with spirited, edgy styling evidenced by peace signs, graphic pins, and signature touches throughout.

Each seasonal city-themed collection inspires a series of Films that will be available right here on Olsenboye.com. The films follow the Olsenboye girls in their city as they embark on adventures, create fashion-forward looks, and spend time with friends. Check out the films for styling ideas, and stay tuned to Olsenboye.com to learn about each Olsenboye girl’s personal style as they fill you in on their hobbies, daily inspirations, and fashion tips with behind-the-scenes blog posts.

Also look out for the Olsenboye trunk, a recurring symbol in the films.  It may be obvious, and it may not be so obvious. Spot all the fun and tricky ways we incorporate the trunk into the films, and look for this trunk in-store to guide you to the Olsenboye goods at a JC Penney store near you.